• English
    • Dutch

Diamond Trend: The Push Present

By Alina

Marketing and Communications Advisor with a passion for diamonds and a nose for trends. Always happy to share the latest developments in the jewelry business with you.

February 3, 2020

“First comes love, then comes marriage, then comes the baby in the baby carriage”. We all know certain occasions where it is more or less custom to give or receive a (diamond) present. With a proposal comes a diamond ring. With marriage comes the exchange of rings. But what about step three? Is there something you give when the two of you become parents? Yes there is: the push present.

What is a Push Present

Let’s be honest. The combination of a 9-month pregnancy and childbirth are no picknick. Women do practically all the work and men have it relatively easy. Over the last 30 years, men became more and more aware of the difficulties their partner had to go through. They see their girlfriend or wife suffer through morning sickness, pregnancy ailments, stress, general soreness… And of course, their (permanently) changed body.

pregnant woman holding a small box

Does she expect a present?

Research from 2019 shows that 83% of the new mothers expects some sort of gift from their significant other. However, it also showed that around 70% of them actually got a push present after the baby was born. Obviously, you don’t want her to be in the remaining 13% that stays behind disappointed. So even if she does not expect a push present, it is a nice touch to show her you care.

What kind of present does she want?

When we look at various parent forums, the classic choice for a push present is a piece of jewelry. The most popular gifts are:

But not every woman wants jewelry of course. Other presents that quite popular are (designer) purses or a romantic getaway.

baby shoes with gold necklace push present

Push presents from celebrities

We all know some celebrities love flaunting their riches. Here are some of the most extravagant push presents:

  • $2.5 million Canary diamond earrings and $300,000 matching ring (Jennifer Lopez)
  • $1.4 million Ferrari (Kylie Jenner)
  • $1 million diamond choker necklace (Kim Kardashian)
  • $400,000 Rolls Royce (Blac Chyna)
  • $35.000 an 8-10 carat tanzanite and diamond ring (Beyoncé)
  • $12.000 personalized white gold necklace with children’s names on it (Mariah Carey)
  • $10.000 Hermes Birkin Bag (Kristin Cavallari)

kim kardashian wearing push present

Should I get her a push present?

Well, it is your own choice of course, but if your partner is pregnant, I would highly recommend it. The most important thing to remember is that it has to be a gift for her, not for the baby. A push present is a great opportunity to mark the highlight of the childbirth. It symbolizes the love you have for your partner and your child. What is more beautiful than that? Browse our collection to find your thoughtful push present. Or contact a diamond consultant to help you find the perfect piece.

Discover our Diamond Bracelets

Explore our sparkling tennis bracelets and more. Our online selection of diamond bracelets gives an idea of the broad collection we have in-store.

View Collection

Contact a Consultant

Our diamond consultants are standing by to help you find that specific diamond piece you're looking for. They take all your wishes into account, including your budget.

CONTACT CONSULTANT

Other recommended articles

See all