Diamonds are a product of nature and a product of people. The little pieces of carbon are pressed together by Mother Nature that are mined and polished by people. The results are sparkling diamonds. These precious stones have been loved and adored by millions of people for hundreds and hundreds of years. At first only available to the rich and famous, but later on also for people like you and me. However, around the 1990’s, stories came out about conflict or “blood” diamonds. When the messages about conflict diamonds reached us, we knew instantly we had to do something. There was no way we would benefit over the backs of people that are suffering because of our products, however lovely they may be. We needed to make sure all of our diamonds are obtained in a responsible way and that everyone who is included in the process is treated well.
So we did.
But of course, we try to do more to create a better and greener tomorrow.