Reimagined for modern wearers, redesigned, but reliably and distinctively Rado, the True is a perfect, polished package with a quality Swiss automatic movement and the added allure of diamonds. It will keep its shine for years to come while also offering lightness and wearer comfort. This is True.
Eight years after it was first launched, the award-winning Rado True is back and more irresistible than ever. Crafted in high-tech ceramic, this contemporary classic makes going back to basics look impossibly chic. The True is today’s take on the classically round watch face, with a complex production process that contrasts with the simplicity of its timeless shape.
What’s new about the True? Though the shape hasn’t changed much, this pared-down beauty is now packed with the latest in high-tech ceramic technology. A sleek refashioned case with lines that seamlessly flow into the bracelet lend the True a new elegance. Now made using revolutionary monobloc case construction, the True is also as light as a feather and as hard as nails.
Rado is a Swiss luxury watchmaking company, founded in 1917 in Lengau. Initially, Rado focused on the production of watch movements. Later on, they created entirely in-house collections. In 1962, Rado launched the first scratch-resistant watch.
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