Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier.
For more than 40 years, Maurice Lacroix watches have been manufactured in the company's own state-of-the-art workshops in Saignelegier. Here, all factors critical to the successful pr, production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.
Maurice Lacroix has chosen its flagship Masterpiece line to open a new dimension in watchmaking. The Masterpiece Régulateur Roue Carrée bears its name well: it reinvents the wheel and finds corners in the passage of time, but without changing its immutable regularity.
When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience in this industry.
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