In 1860, at the age of 20, Edouard Heuer founded his own watchmaking workshop in the Swiss Jura. The creation of the Mikrograph in 1916, the sponsorship of Formula 1 teams in the 1970s and the launch of the first luxury connected watch in 2015 have since demonstrated, among other things, its unique spirit.
TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand's open-mindedness and accessibility.
On the occasion of the brand’s 160th anniversary, TAG Heuer unveils the TAG Heuer Carrera 160 Years Silver Limited Edition. A unique chronograph, coalescing the Carrera collection’s prestigious heritage with TAG Heuer’s latest innovations. From its creation in 1860 to the present day, TAG Heuer has always been distinguished by its visionary outlook. For 160 years, the brand has never ceased innovating and designing watches at the cutting edge of technology.
They’re the original rebels, renegades and racers. From “The King of Cool” to “The Master” the number one of Formula One, Tag Heuer's Heritage ambassadors were putting the pedal to the metal ahead of their time.
At TAG Heuer, they never stand still. Every day, they share with you the latest news about their ambassadors, partnerships, and some secrets from their manufactures.